Avi & Co.
BUILDING LUXURY, ONE WATCH AT A TIME
My Role
As the lead Graphic Designer who is also the brand’s Visual Brand Designer, I design graphics and visual content for social media platforms such as Instagram and Facebook, ensuring consistent and engaging brand representation. I also create and distribute weekly email newsletters, as well as develop Google Ads, blog banners, and campaign visuals that support marketing initiatives and brand storytelling. I develop presentations that communicate marketing strategies and creative direction, and I actively lead and participate in marketing meetings by presenting visual concepts, ideas, and collaborative opportunities.
Besides graphics, I also take the time to learn more about precious gemstones and luxury timepieces. Before working at Avi & Co., I had only known of Rolex. Now, I know over a dozen luxury watch brands and the importance of high-end products.
Advertising and brand identity
I designed a wide range of print materials, including billboards, banners, event signage, packaging, and promotional collateral, ensuring each piece is visually impactful and aligned with brand standards across all platforms.
As the company’s Visual Brand Designer, it is my responsibility to make sure all employees and collaborators follow the brand guidelines. This includes updating the brand kit, designing pitch decks, exporting logos, social and website presence, and designing packaging for our products.
print Collaborations
Social Media
My daily tasks would be to create and edit images for stories and post throughout our platforms. Our main platform is Instagram, which means that the images must be perfect. If a photo from our photographer had flaws, it would be given to me to adjust. If the image itself was not to our standard, I would think of a way to make the photo into art.
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Rendering
I render custom jewelry concepts for celebrity and high-profile clients, First I am given a CAD 3D model from tge jewlerly designer, and I would render the blank design using Adobe Photoshop. This mockup would be sent to the client for approval, and it also gives the stone setters a visual guideline when placing the diamonds.
