Ameta Finance Group LLC
Luxury goods to fast capital.
My Role
As a designer for Ameta, a financial loan company, I was responsible for shaping and maintaining the brand’s visual identity across all platforms. I developed cohesive branding that felt professional, trustworthy, and modern, ensuring consistency in everything from digital graphics to marketing materials. I also designed content for social media in a clear and engaging way. In addition, I designed and structured email newsletters that aligned with the brand voice, helping communicate updates, promotions, and key information to clients in a polished and approachable format.
Our main demographic was wealthy older men who needed fast loans by sending in their luxury timepieces and recently jewelry. This required that the designs be refined and lean towards a more masculine approach to my graphics.
Advertising and brand identity
I created a wide range of visual assets, including large-scale banners, event signage, packaging, and promotional materials, and developed engaging social media content to support online campaigns. Across both print and digital platforms, I ensured every piece was visually impactful and consistently aligned with the brand’s identity at every touchpoint.
Working closely with my team, I gather the necessary copy and imagery to build a clean, consistent layout for their biweekly newsletters. I curate visuals that support the theme and messaging of each edition, making sure the content feels cohesive and intentional. I also carefully review every detail, from formatting to embedded links, to ensure everything functions smoothly and delivers a seamless reader experience.
Over the years, Ameta evolved visually through several cosmetic updates, which allowed the Instagram presence to shift from a simple, monotone feed to something far more colorful and bold. The core message remained clear throughout: borrowing with Ameta is quick, straightforward, and stress-free. One challenge we faced was not having team members available to model or appear on camera, so we collaborated with Ameta’s sister company, Avi & Co., for lifestyle content and supporting visuals. Because the direction leaned more editorial, we also relied on curated stock imagery and strong graphic design elements to create polished, engaging posts that still felt elevated and on brand.
